Pricing guide

SEO audit cost: what are you paying for?

A practical guide to fixed-price SEO audit fees, scope, exclusions and the difference between a professional investigation and an automated scan.

Published: 5 October 2026 · Updated: 13 October 2026 · Author: Edvardas Čeilitka

First Glance SEO Audit charges €299 for a human-led audit and €599 for SEO Foundation. The audit includes evidence, priorities and a 90-day plan; Foundation adds agreed priority implementation. Large stores, marketplaces, multilingual platforms and complex JavaScript sites may need a custom scope. The price is confirmed before work starts.

How much does a First Glance SEO Audit audit cost?

The fixed-price audit costs €299. It is designed for small and medium service, B2B and content websites where the important templates and commercial pages can be reviewed within a defined scope. SEO Foundation costs €599 and includes the same audit plus implementation of agreed priority on-site improvements where access and the platform permit.

OptionBest forIncludedPrice
SEO AuditTeams that can implementInvestigation, report, issue tracker, 90-day roadmap and walkthrough€299
SEO FoundationTeams that want priority fixes completedAudit plus agreed on-site implementation within scope€599
Custom scopeLarge or unusually complex sitesScope agreed after discoveryQuoted first

What should a credible audit fee include?

A professional audit should explain more than whether a title tag is missing. First Glance SEO Audit reviews crawlability, indexation, redirects, canonical signals, architecture, internal links, important page intent, content evidence, mobile rendering, performance mechanics, structured data, images and readiness for AI-assisted search. The deliverable separates verified facts from interpretation and gives each important finding an action, owner, effort level and acceptance criterion.

The audit starts with the public site. Search Console and analytics access are optional but improve the diagnosis. It does not include guaranteed rankings, unlimited development, a monthly content programme, paid-link acquisition or implementation outside the agreed Foundation scope.

What changes the cost of an SEO audit?

  • Site size and template count: a 20-page service site is different from a store with thousands of product and filter URLs.
  • Languages and markets: international sites require hreflang, language parity and market-specific intent checks.
  • Platform and rendering: JavaScript applications and custom systems need more validation than simple static pages.
  • Data access: Search Console and analytics can reveal issues that public crawling alone cannot prove.
  • Implementation: diagnosis and implementation are different deliverables.

Is an audit the same as a monthly SEO retainer?

No. An audit is a bounded investigation that produces a prioritized plan. A retainer is ongoing delivery: content, outreach, testing, reporting and repeated optimization. First Glance SEO Audit’s public offer is the audit and the Foundation implementation option, not an open-ended monthly agency contract. This distinction matters when comparing prices.

Which package should you choose?

Choose the €299 audit when you have a developer, marketer or owner ready to implement. Choose Foundation when you want the highest-priority on-site work completed as part of the same engagement. Request a custom scope when the site is a large store, marketplace, multilingual system or application with many generated URLs.

Review the sample report, methodology and technical checklist before deciding.

Published market examples: what was visible on 1 October 2026?

A bounded Lithuanian market review on 1 October 2026 found publicly listed audit examples at €200 plus VAT from Būk internete, €300 for Lithuanian or €390 for English from Asteri, and entry packages from €390 at seoBit. These are dated provider examples, not a universal market range: taxes, language, site size, evidence depth and implementation scope differ, and providers can change prices after the review date.

Provider typeUsually changes the priceQuestion to ask
Independent specialistManual depth, page count, handover timeWho performs and explains the audit?
AgencyTeam roles, workshops, implementation scopeIs implementation included or quoted separately?
Enterprise consultantTemplates, markets, stakeholders and data accessHow are samples and platform limits defined?
Automated scannerTool limits and export formatAre findings verified and prioritized by a person?

Need a prioritized action plan?

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