Resources
Practical SEO guidance, organized by purpose.
Start with the audit resources when you need to diagnose and prioritize a website. Use the fundamentals when you need to understand how technical, on-page and off-page SEO fit together.
8 educational resources · Reviewed 13 October 2026
Understand, evaluate and use an SEO audit
These guides explain the product, methodology, price, technical checks and report structure. The commercial SEO Audit service remains separate.
- What Is an SEO Audit?
Scope, process, deliverables and the difference between diagnosis and implementation.
- SEO Audit Methodology
How evidence is gathered, verified, prioritized and converted into a 90-day plan.
- SEO Audit Cost
What changes the price and what a credible fixed-price audit should include.
- Technical SEO Audit Guide / Checklist
Crawling, indexation, performance, schema and internal-link checks.
- SEO Audit Report Template
A reusable workbook for evidence, impact, owners, effort and priorities.
Understand how the main SEO disciplines connect
Plain-language guides for learning the system before choosing a service or building a longer-term programme.
- What Is SEO?
An overview of technical, on-page and off-page optimization and what to measure.
- On-Page SEO
Search intent, page structure, content evidence, internal links and acceptance criteria.
- Off-Page SEO
Links, mentions, authority evidence, data limitations and risky shortcuts.
Looking for ongoing implementation? The educational guides explain the concepts; SEO Growth and Growth Pro are the separate monthly services.